Founder

Founder

Robbie Foley, CPA, CVA, MSF Principal

Robbie Foley’s 15+ year career journey has provided him with the experience that is the foundation upon which Foley Business Advisory, LLC is built. Robbie started his career in 2008 with PricewaterhouseCoopers, LLP (PwC) in Houston, Texas performing audit services for large, public, companies.

In 2011, Robbie moved to Denver, Colorado with PwC where he continued down the audit path ultimately becoming an audit manager. Eventually ready for an experience outside of audit, Robbie continued his “Big Four” journey joining Ernst and Young, LLP (EY) in their Financial Accounting Advisory Services (FAAS) practice. Robbie spent over five years in this fast-growing group where he served clients, across various industries, on diverse and emerging business matters most closely tied to technical accounting, financial reporting, IPO readiness, and capital market transactions.

Robbie became a senior manager with EY in 2017. In January 2020, Robbie moved to Traverse City, Michigan where he took a director role with a small advisory group where his team focused on providing buy & sell-side transaction support and business valuations. This yielded an opportunity for Robbie to gain experience working with small businesses. Robbie founded Foley Business Advisory, LLC in January 2022.

Robbie has a large professional network that is not tied to one geographic location. Robbie started his career in Texas (where he grew up and went to college), lived in Colorado for almost a decade, and, since the beginning of 2020, has been living in Michigan. While working with EY, Robbie also spent time working on projects in Switzerland, England, and Chile. Foley Business Advisory is based in Traverse City, Michigan and serves clients both locally (in Northern Michigan) and elsewhere throughout the United States.

Robbie is the Michigan Co-Coordinator for a national non-profit organization, Reel Recovery. He holds a Bachelor degree in Accounting and Master of Science in Finance (MSF) from Texas A&M University. Robbie is a licensed Certified Public Accountant (CPA) in the State of Michigan and State of Texas.  He also holds a Certified Valuation Analyst (CVA) license with the National Association of Certified Valuators and Analysts (NACVA).